in no particular order
1) your boss has decided that the best way to motivate you is to underutilize you and criticize your coffee-bean grinding methods, thus leaving you with a void of free time and plenty of resentment
2) laziness in contacting people and a general inability to talk to someone on the phone for longer than ten minutes without getting distracted
3) the blog serves as a creative outlet, lessening the compulsion to write stuff on bathroom walls, give oneself fake tattoos with a sharpie, etc.
4) plus, it gives you the license to be snarky about pretty much everything
5) all the cool kids are doing it
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